I have a challenge for the golf equipment manufacturers or golf magazines. Take 3 golfers or 3 groups of golfers from high, mid range and low handicaps.
Have them play a round with their own clubs then give them the top ranked equipment (including golf balls and putters) or better yet, fit them with equipment that best fits the individual. Then, send them back to the course and publish how much they improved.
What has more of an impact equipment or technique? I know when I got fit for clubs my game improved, but then I also had more of an interest and practiced more and played better.